The Spark

Studio DNA was born in Wilmington, Delaware, out of a simple but powerful desire: to never be disposable. I didn’t want to clock in for a 9–5. I wanted ownership, freedom, and a chance to build something that meant something — for myself and for the people I serve. With the help of a close friend who helped me form my first LLC, that seed was planted.

But the roots of Studio DNA stretch back much further. Growing up, my mom and I were homeless from ages five to twelve. By twelve, I found structure through football. I was terrible at first — two left feet, couldn’t catch, couldn’t move — but I worked harder than anyone. That grind earned me four Division I scholarships and a spot at one of the top academic universities in the country. Sports taught me grit, resilience, and how to build something from nothing.

 

 

The Setback → The Breakthrough

After college, I went back home. I taught myself audio engineering and producing. I landed at Enterprise, where I quickly became #1 in sales and customer service in my region. That job gave me the opportunity to relocate to Las Vegas — but within 30 days, I got fired.

No safety net. No backup plan. I had just signed my first lease. Two checks left before the money ran out. Instead of folding, I invested in a camera. With no film school, no mentors, and no network, I taught myself through YouTube, trial, and sheer hunger. Studio DNA was born in that fire.

 

 

The Turning Point

At first, it was all grit and limited gear. But one client changed everything: Coastal Paving & Excavating in Monterey, California. Michael Melicia brought me on in 2024 to run media for both his company and his personal brand. That’s when I realized — this wasn’t just content to keep the lights on. This was a movement. A chance to create something powerful, authentic, and lasting.

 

 

What We’ve Built

From those beginnings, Studio DNA grew into a force. We’ve told stories for brands and organizations like:

• Vegas For Athletes

• Capriotti’s

• Call Center Doctors

• UNLV & the NFL (New Orleans Saints)

• Omni Training Academy

• ESPN & Adidas

• Caesars Entertainment & The Venetian Las Vegas

• Monterey Bay FC Union

• Shoot 360 & Victory Martial Arts

• Fast X film campaign

• The Wynn Las Vegas, Play Playground, and more.

We’ve touched sports, music videos, commercials, documentaries, and lifestyle content — all tied together by one philosophy: content that converts.

 

 

The Vision

Studio DNA is bigger than a studio. It’s a movement. We’re building a multi-hub creative powerhouse that stretches from Las Vegas to the world — telling raw, true, human stories that inspire, motivate, and stick.

Our legacy is community: empowering creators, giving people confidence in their voice, and proving that hard work beats talent when talent doesn’t work hard.

Because in this world, people move too fast to really feel people anymore. Studio DNA is here to change that. To slow down, to listen, and to capture the truth.

 

 

The DNA

• Voice: Gritty. Motivational. Professional.

• Philosophy: Faith without works is dead.

• Motto: Content that converts.

Studio DNA is not just production. It’s proof that from nothing, with vision, faith, and relentless grind, you can build something the world can’t ignore.